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Pinkberry´s Sucess Story

A franchise with over 100 stores worldwide and continued growing trust that the flavor will continue in the online world with us.

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About Pinkberry

Pinkberry, a popular frozen yogurt brand based in Africa, faced the challenge of implementing a robust online ordering system with integrated logistics to streamline its operations and enhance customer satisfaction.

In addition, they recognized the importance of effective marketing strategies and special offers to drive sales.

Seeking a swift and customizable solution that aligned with their brand guidelines and customer experience, Pinkberry turned to Ordering.co for assistance.


Logo Pinkberry

Challenges Encountred

circle  Absence of an online ordering system: Pinkberry lacked an efficient online platform, limiting their ability to cater to customers' demand for convenient ordering.

circle  Logistics management: Delivering orders promptly and accurately posed a significant logistical challenge for Pinkberry.

circle  Marketing limitations: Pinkberry needed a comprehensive solution to enhance their marketing efforts and leverage special offers effectively.

circle  Customizability: The solution had to be easily customizable to align with Pinkberry's unique brand identity and customer experience.
 
circle  Time constraints: Pinkberry required a swift implementation to avoid further delays in expanding their online presence.
 
circle  Sales optimization: Direct ordering channels were underutilized, resulting in missed sales opportunities.

circle  Customer experience improvement: Pinkberry aimed to enhance the overall ordering experience for their customers, ensuring seamless transactions and satisfaction.
 

Solutions

check  Online ordering system: Ordering.co provided Pinkberry with a feature-rich online ordering platform, allowing customers to place orders conveniently through their website or mobile app.

check  Logistics integration: Ordering.co's solution included a built-in logistics management system that streamlined order delivery, optimizing efficiency and accuracy.

check Marketing and loyalty tools: Pinkberry leveraged Ordering.co's marketing and loyalty tools to create and manage targeted campaigns, promotions, and special offers, driving customer engagement and repeat business.


 check  Customizability: Ordering.co's platform offered extensive customization options, enabling Pinkberry to tailor the interface, colors, and branding elements to align with their brand guidelines and provide a consistent customer experience.

check  Swift implementation: Ordering.co worked closely with Pinkberry to ensure a rapid deployment of the solution, meeting their time-sensitive requirements.

check  Sales channel optimization: With Ordering.co, Pinkberry harnessed the potential of direct ordering channels, boosting sales and maximizing revenue.

check  Enhanced customer experience: The intuitive and user-friendly interface of Ordering.co's platform significantly improved the overall ordering experience for Pinkberry's customers, fostering satisfaction and loyalty.

Results

 

  • Successful launch: Pinkberry's new online ordering solution was launched within the desired timeframe, allowing them to rapidly expand their online presence

  • Increased sales: The implementation of Ordering.co's solution led to a surge in sales through direct ordering channels, capturing previously untapped revenue streams.

  • Streamlined logistics: The integrated logistics management system enabled Pinkberry to enhance the efficiency of their order deliveries, ensuring prompt and accurate service.

  • Effective marketing campaigns: By leveraging Ordering.co's marketing and loyalty tools, Pinkberry successfully executed targeted campaigns and special offers, driving customer engagement and increasing brand loyalty.

  • Improved customer satisfaction: The enhanced user experience of the online ordering platform resulted in higher customer satisfaction and positive feedback.



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Technology used by Pinkberry

Ordering Website

The best you will find is the perfect combination between the exquisite variety of ice creams and the convenience of ordering from anywhere.
 
Customers can enjoy the excitement of exploring the menu online, where they are offered a wide range of flavors and topping options to customize their order to their preferences.
 
Users can add their desired products to the shopping cart and make a secure online payment with just a few simple steps.
 
Once the process is complete, they will receive detailed order confirmation, including the estimated pick-up time at the selected store.
 
This online ordering service allows customers to skip the lines and head to the store to pick up their orders immediately.
 
The ease and convenience of this system make the Pinkberry experience even more pleasant for lovers of its delicious
ice creams.
 
Waste no more time and enjoy the convenience of savoring Pinkberry anytime, anywhere!

Pinkberry website
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Customer App

At Pinkberry, the experience of ordering online through their branded native iOS & Android is impeccable.
 
We bring you the best of Pinkberry and Cold Stone Creamery combined in one place, giving you a wide selection of icy and delicious options. With our online ordering service, you can easily explore our menu and customize your ice cream like never before.
 
From choosing the base and the flavors to the mix-ins and toppings, every detail is in your hands.
 
Once you've created the perfect ice cream, check out securely online and receive a detailed order confirmation.
 
You can then head to your selected Pinkberry location and enjoy your unique and delicious creation without waiting in line.
 
Our online ordering system offers you the convenience and satisfaction of having the ice cream you crave with just a few clicks.
 
In conclusion, Pinkberry's partnership with Ordering.co has proven instrumental in their journey towards success.
By addressing the challenges of online ordering, logistics management, and marketing limitations, Ordering.co has empowered Pinkberry with a comprehensive solution that caters to its unique needs.
The successful implementation of the customized platform has significantly increased sales, optimized logistics operations, and enhanced the overall customer experience.
Working with Ordering.co will continue to unlock further success for Pinkberry, providing them with the tools and expertise needed to stay ahead in the competitive market, drive growth, and solidify their position as a leading frozen yogurt brand in Africa.
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