With the steep growth in alcohol business in the last few years, there has been a significant increase in online promotions. More and more alcohol businesses are incorporating new marketing techniques to reach out to maximum consumers and enhance their brand visibility.
According to Statista, the alcoholic beverage market worldwide in 2015 was 1344 billion U.S. dollars and is expected to be 1594 billion U.S. dollars by 2022. If you’re into alcohol and beverage business then you can follow these marketing ideas for buzz creation on the digital landscape.
Provide Alcohol service for delivery & pickup
Reach out to your customers whenever they need you. Give them access to your services by providing them delivery and pickup options. Get started by creating a mobile-optimized website and an app where you can manage the incoming order from your business app. Your customers will love you for this!
Use the right platforms
Besides Facebook and Instagram, there are other social media platforms like Pinterest and Snapchat that can be put to use effectively. Prepare a quirky ad campaign or upload interesting stories and useful trivia to increase engagement and followers.
Be searchable with SEO
The conversion rate is bound to increase with good SEO. You can be at the top of the search engine search results whenever anyone looks for products and services aligned with your business. Hire an SEO professional who would do the needful with the use of right keywords and backlinking your website. For instance, if a person looks for ‘Alcohol delivery near me’ on Google, you will be the first one to appear.
Create ‘share-worthy’ videos
You must have come across a lot of videos related to alcohol and most of them have millions and millions of views and shares. Create interesting videos on Facebook and you too can be one of them. This can be a great way for brand awareness and of course, get a lot of fans.
Track your competitors