
Inspired by UberEats, FoodPanda and GrubHub success, food delivery apps start popping up here and there. Still, building a food marketplace is not that easy.
Platform owners should think of one app for customers, another for courier and include admin panel development to their list of expenses.
Sounds pretty complex, right? No worries! We’ve created this guide to help you sort everything out. So if you want to find out more about food marketplaces, their models, main features and marketing tips – stay tuned.
Food Marketplace Models
Currently, two models prevail – food ordering and food order&delivery platforms. The main difference is that ordering marketplaces do not provide delivery services. They act as an aggregator offering nearby eateries to its users. These systems gather information about food venues (location, menu, rates&reviews), and customers can access this data to pick a place.
Main examples of order-only platforms are Zomato, Otlob, Delivery Hero and Supp.li.
Instead, food delivery model provides full logistics support. Thus, eateries no longer need to worry about delivery means. Order&delivery platforms work great for small restaurants and other minor venues. These eateries often don’t have enough resources to establish their own delivery so they use the platform’s couriers for a free.
As for order+delivery, most popular apps are UberEats, GrubHub, Swiggy and Domino’s Pizza.
What to Consider Prior to the Development?
Mind that with food marketplaces you can’t put all the needed features in one app. For example, well-known UberEats consists of Customer App (for clients), Delivery App (for couriers) and Admin Panel (for restaurants). Mind that prior to calculating software development cost, you should define must-have features and those that can be skipped. Here I mention the most important ones.
Customer app features
Registration & profile: The process of creating an account should be fast and easy. Most apps use email+password+phone number combination or integrate their platforms with Google, Facebook or Twitter. After the registered users can manage their profiles adding such details as the delivery address, payment details, photos, etc.
Search option: Users search for nearby venues or choose eateries by dishes they serve, name or location.
Placing an order: It should be possible to add dishes to the shopping cart, edit or remove them if needed. Finally, customers should see the summary or their order and choose the delivery means.
Payment: Make sure to integrate a popular and secure payment system like a credit card, Stripe or PayPal.
Order tracking: Devs implement Location API (Android) or CoreLocation framework (iOS) to let customers find the current location of their courier.
Notifications: Information sent via push notifications or SMS works perfectly for busy customers. People don’t constantly track their order status so letting them know if the food is being prepared or on its way is good for user engagement.
Feedback: Clients’ ratings and reviews are a great source to find out how good your service is and what issues customers face. And, of course, fix them.
Courier app features
In order to pick orders up and get paid for their job, couriers also need their own delivery app with unique features. They include:
Registration & profile: By creating a profile, couriers get access to the system’s database to check recent orders.
Order management: The personnel should be able to accept or decline delivery requests. Couriers toggle the ‘online’ button and start accepting orders or go ‘offline’.
Status updates: In order for the clients to be aware of order processing, couriers set statues along the way (like Accepted/declined, Delivery in progress, Delivered).
‘My earning’ screen. Couriers should be able to check their daily and monthly earnings and withdraw them (either manually or automatically).