Nowadays it is next to impossible to run a successful business without letting your customers order online.
To make that possible you will have to implement an ordering system as part of your business. You could build your own, or use one from a company that specializes in creating ordering systems. If you opt for the second option you will have several options to choose from.
We will group these into free, subscription-based, percentage-based and transaction-based ordering systems and tell you the pros and cons of each.
General pros and cons
There are lots of benefits and almost no drawbacks to having an online ordering system. Reduction of errors that could happen, such as mishearing someone over the phone, will ensure deliveries match exactly what your customers ordered. Your staff will also have more time to focus on other tasks instead of spending it on long phone calls with customers. You will avoid the possibility of all your lines being busy and missing a possible order. Internet marketing will allow you to reach more customers than ever before. Also, an ordering system will add value to your site should you ever plan to sell it.
When it comes to disadvantages, there are not many. The biggest disadvantage is the possibility of your ordering system going down and your clients being unable to place orders. That can be mitigated by using a reliable online ordering system. Another big scare for business owners is losing personal contact with their customers.
This drawback can be mitigated by starting a blog, that will further modernize your business.